Solar Oregon had the task to spread the word, and the solar incentives regarding solar energy. JensenOne was hired in 2012 to create a one year awareness campaign website and identity logo for the program. This program was specifically for the Cities of West Linn and Lake Oswego, suburbs of Portland, Oregon and some of the more affluent areas in Oregon.
After only three renditions of the identity logo, the brand was solidified and the website was built around that. The results of the campaign were overwhelming as reported by the ICMA, the International City/County Management Association. Here is a link to their results report.
The overall project came in ahead of time and within their budget of $2,000.