Web Design Needs For 2016

In News by Mike Jensen

So we’re almost halfway through 2016 and we’d like to let you know about the web design needs we’re seeing for 2016 and probably beyond.

Clearly responsive website design is a MUST! Responsive web design is becoming less of a trend and more of a best practice. That happened thanks to the rise of mobile internet usage. It’s safe to say that responsive design isn’t going anywhere soon, as it represents a relatively simple and cheap way for businesses to build a fully-functional mobile-friendly site. There’s no doubt that responsive design is highly useful and versatile, but it also should be lightning fast in order to deliver a great UX (User Experience). With almost 50% of today’s web traffic being reached by smart devices (tablets & smart phones) not to mention devices as large as Smart TV’s and as small as a watch, your website MUST have the ability to “respond or adapt” to the device asking for it’s info.

Clearly responsive website design is a MUST! Responsive web design is becoming less of a trend and more of a best practice. That happened thanks to the rise of mobile internet usage. JensenOne CEO Mike Jensen
Next comes Usability hand in hand with responsiveness! The days of save buttons and secondary action UI elements are on their way out. This is evident in most modern web apps. As we move closer to enabling web apps to perform like desktop applications we will see this adopted across the board. The technology is here, design will follow right behind. Some examples include anything in the Google Suite.
WYSIWYG design. Web design is moving toward modular and component design instead of mocking up entire layouts and comps for a particular web page. That’s how we’ve done this page.
These components often involve designing how the search function will work, how the navigation will be laid out, etc. We use a specific approach which shows you what you see when you are designing a page.
We’ve matured into knowing that we have repeated elements on different screens, and that these elements need to be designed both so that they work independently but can still work with the rest of the site.
Not only are we more concerned about how these components look in terms of design, but they all carry their individual functionalities with it too. Designing with components and modules allows the same functionality to be replicated no matter where it appears on the site.
Call To Actions have to be effective but not annoying. Gone are the days of the popup ads and pages and here are the sticky widgets with forms or the interactive business cards.
Animation like our Revolution Slider header catches your attention and help with immediate navigation needs for return users. For new users “they look very cool” and are great attention grabbers to showcase your product portfolio.
BIG images. This is a great trend – a big image smacking right into your face. It is captivating and focuses attention on the content. No distraction, everything is just clean and neat. Increased bandwidth, wide browser support of HTML5 video, and ways to serve high resolution graphical assets selectively to devices with retina screens, all add to the popularity of gorgeous HD background images and videos on websites growing even stronger in 2016-2017. This will be especially true in industries like real estate as we’ve shown above.
The most interesting thing about a full screen layout is that it makes it easy for users to find, understand and comprehend the information they’re looking for. You can easily use a video or image of the product or service that you are providing that helps in engaging the customer.
Want to differ from the competitors? Then, just don’t embrace the large-header-background-image trend.
What’s the web design of the future? Take a look at this article.